The inaugural Urban Desert will showcase some of the biggest Hip hop, Rap, Funk, and R&B artists, headlined by Grammy award nominee AKON, Fat Joe, and Black Violin. It will give a lesson of respect to those who only see the glitter (or unrespectful) aspect of this music genre, by seeing Hip hop as a culture, a lifestyle and an art of expression.

This one-off date is being preceded by a two date tour of South Africa (cape Town and Johannesburg), also organized by CSM. Sipho Dlamini, vice-president of Operations who is originally South African, explains "It has come time for the Middle East fans to experience a true experience a true Urban experience... Urban Desert will do just that and turn Dubai into a scene of expression for all ages, genders and colors, striving to make the music reach new heights. This is what Urban music is all about, it's not about what you own or don't, it's what you feel."  The entertainment includes Rap DJ's, dancers, a two-storey suspended bar as a world premiere, a graffiti wall and more activities that will keep everyone entertained in between performances, in a safe and enjoyable atmosphere!

On May 21st 2005, Black Violin, two classically trained musicians took home the title "2005 Apollo Legends" which catapulted them to international fame. These two gentlemen, Kev Marcus and Wil b along with their DJ TK have created the ultimate synergy between classical and Hip-Hop music. They have toured with Linkin Park's lead singer Mike Shinoda throughout the USA, performed at the NFL Kick off party with Puff Daddy "Diddy", performed at the Billboard Awards with Alicia Keys, and been featured on the Paris Hilton, Jessica Simpson, Lil Kim's, Brooke Hogan's upcoming albums too. Their performance at Dubai Desert Rhythm Festival 2007 on October 26th surprised and undoubtedly won the audience, which led them to playing the next day too, with a demand for them to come back.